evaluation

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Question 7. Looking back at your preliminary task, what do you feel you have learnt in the progression from it to full product?

As a group, we have realised that it is very important to film in the correct place and have accurate mise-en-scene as it adds the social realism of the production. When we filmed our preliminary film we only had the freedom to film in college due to time restrictions, therefore our storyline was restricted to a situation set in college with college students. Just like this type of film that was also filmed in college.

We also learnt how to create ideas as a group so each of us had a valuable input into the production. We did this by experimenting with editing ideas such as sound effects during the graveyard scene when Becki first sees ‘dead’ Olivia.
During the process of making the full product we all realised how much time and energy is need to commit to a production, therefore we had to manage our time accordingly.

We have also learnt how to use the camera equipment to its full potential e.g. zoom.

Question 5. How did you attract/address your audience?

By using teenage actors throughout the production we appeal to a younger audience as they can sympathise with the situation of the younger, bullied sister Olivia but they can also relate to the intimate relationship of Becki and Matthew. We also used a lot of sound effects e.g. the crash of the car and the tyre screeching, to grab the audience’s attention and confront them with the frightening situation.




The colour also attracts the audience’s attention as we use a deep red make-up for the blood on Olivia’s face which is over emphasised as it stands out on the grass/graveyard background.

Question 6. What have you learnt about technologies from the process of constructing this product?

We have learnt many things during the production of our short film. We used a video camera to film our footage. We discovered that we needed to use the zoom and angles to enhance the shots we took. One day whilst filming we discovered that the zoom on the camera was faulty therefore we had to come up with other methods that worked just as well.
We used a tripod for the shots we wanted steady, then handheld for the others. We always had a valid reason for how we used the camera. When filming outside we noticed when watching the footage back that there was a lot of wind and background noise affecting quality of sound. Therefore we used ambient sound and sound effects to allow it to balance out when editing.
Whilst setting the scene we looked at how the light affected the mis en scene. If the light was too bright or too dull we either had to tilt the camera or adjust the positioning, as we did not have the equipment to leave the camera settings and positioning.
We worked as well as we could with our equipment to get the best quality picture and sound in each scene as we could.

Question 4.Who would be the audience for your media product?

Our film would be aimed at 15 years and over meaning it would be given the 15 certificate. This is due to the strong horror theme! Some images in the sequence maybe disturbing to younger children as we used costume and make up to enhance the shock factor. The film is intense and has a lot of anticipation which an older range of people could appreciate more. The film would allow a younger age group to be able to follow the basic storyline; however an older audience can involve themselves emotionally with the characters and follow the story at the same time which under 15s could possibly not appreciate.




A similar age group to the one in which John Moores' The Omen. Both include horror and a clever storyline that allows it to qualify for a 15 certificate.

Question 2. How does your media product represent particular social groups?

Are media product clearly represents a social group. There is a clear representation of a relationship between two sisters. There is a stereotypical older sister. We dressed her well and she wore make-up and did her hair. We gave her a boyfriend who she was clearly comfortable with, giving us a clearer idea of her age. The younger sister we dressed in her school uniform immediately showing her age group. The language used between the sisters emphasises the dominance and age difference. When mind mapping these ideas we took into account how the different age groups would interpret the character relationships. Both the older and younger audience would be able to relate in some way and use the characters’ experiences and reactions against their own.

Question 3. What kind of media institution might distribute your media product and why?

A production company such as Forward Film would produce our film and a company such as BBC Films would distribute our product as it is a low budget, British film and targets a younger audience due to the story line and the characters involved. Therefore it would not be a large Hollywood Blockbuster. Similar to the film Tormented (released in 2010) as this was produce by BBC Films and Slingshot Productions and distributed by BIR and the BBC. However, Tormented was also distributed by large companies such as Warner Bros and 20th Century Fox. We would take factors like this into consideration when deciding on how to distribute our film. Although, Tormented didn’t make profit due to the large expense of distribution and poor quality of the film. Many of the reviews it gained were negative with people stating that the ‘skins generation’ must have low expectations.